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Kay McCarthy

Founder & CEO, MCCP The Independent Strategy Agency

Kay is the founder and CEO of MCCP, The Independent Strategy Agency.

She is a recognised leader in brand and innovation strategy, having worked with many of Ireland’s best known local and international brands to enable them to grow through being relevant for their consumers; including The Wild Atlantic Way for the Tourism bodies, Heineken Ireland, An Post, AIB, Smurfit Kappa,  Aer Lingus, Enterprise Ireland, Bord Bia and the Department of Health.

Kay and her team have led the research and strategy for number of female health initiatives including Breastcheck, the Women’s Health Task Force report in 2021 and the research to inform the Menopause campaign in 2022 developed by the Department of Health.

Kay is an international speaker and thought leader having spoken at Cannes International Advertising Festival in Cannes and Eurobest in Helsinki.